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Writer's pictureScott Britton

The Difference Between Hiring a College-Centered Marketing Company and an Entrepreneurial Marketing Team

When it comes to marketing, businesses have various options to consider. One crucial decision is choosing between a marketing company with a college-focused background and one with a team of entrepreneurs who understand the intersection of marketing with financial efficiency and operational productivity. In this article, we will explore the differences between these two approaches and highlight the unique strengths of Splashbranding Multimedia, a marketing company that has proven experience in growing startups and scaling established companies.


College-Centered Marketing Companies


Marketing companies that have a foundation in academic education typically offer a range of digital marketing services, including presentations, advertisements, and catchy jingles. Their expertise lies in utilizing online platforms, social media, and other digital channels to reach target audiences effectively. These companies often possess a deep understanding of the latest marketing trends and techniques taught in academic settings.


However, their focus on digital marketing may limit their ability to address the broader demands of businesses. While they excel in creating online visibility and generating leads, they may not have extensive experience in managing financial efficiency or optimizing operational productivity. 


Entrepreneurial Marketing Teams


On the other hand, an entrepreneurial marketing team like Splashbranding Multimedia brings a unique perspective to the table. These teams consist of individuals who have firsthand experience in growing startups and scaling established companies. They understand the challenges faced by businesses beyond marketing and recognize the importance of financial efficiency and operations productivity.


Splashbranding: More Than Digital Marketing


Splashbranding has university educated graphic designers, communications arts grads and talented media producers too (check out the jingles they produce) but that isn't what makes them truly different. What sets Splashbranding Multimedia apart is offering more than just digital presentations and advertisements. While they are proficient in these areas, their real superpower lies in their willingness to take the fight to the streets. Rather than relying solely on digital channels, they engage in boots-on-the-ground marketing tactics. This includes delivering print aggregate advertising pieces directly to high-value prospects door-to-door and strategically placing yard signs.


Exclusive Loyalty and Collaboration


Another advantage of working with Splashbranding is their commitment to exclusive loyalty to their advertisers' brands. Unlike some marketing companies that pit advertisers against one another, Splashbranding focuses on working with just one advertiser from each line.  Ensuring everyone benefits from the collaboration. This approach fosters a sense of partnership, and genuine loyalty. It also allows for greater brand exposure and market dominance for those who benefit from Splashbranding's multifaceted campaigns.

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