An Enterprising Life: by Rich DeVos and Jay Van Andel

"An Enterprising Life" is a captivating memoir written by Rich DeVos and Jay Van Andel, the co-founders of Amway Corporation. In this book, the authors share their remarkable journey of entrepreneurship, perseverance, and the biblical principles that guided them in building one of the largest direct selling companies in the world. There are lessons on friendship and cooperation to be had from the read as well.

The book begins by delving into the early lives of DeVos and Van Andel, providing insights into their humble beginnings, their adventuresome and indomitable spirits and the values instilled in them by their families. They emphasize the importance of hard work, determination, and a strong belief in the free enterprise system. These values became the driving force behind their entrepreneurial aspirations and set the foundation for their future success.

Throughout the book, DeVos and Van Andel recount the challenges they faced while building Amway from the ground up. They share personal anecdotes and experiences that highlight the importance of resilience, innovation, and teamwork. The authors provide valuable lessons on overcoming obstacles, adapting to market changes, and staying true to their core values in the face of adversity.

An underlying theme in "An Enterprising Life" is the authors' commitment to the principles of free enterprise and the power of free trade and entrepreneurship. DeVos and Van Andel discuss their belief in the American Dream and the opportunities it provides for individuals to create their own success. They share their experiences in navigating the complexities of business regulations and advocating for entrepreneurship as a means of economic empowerment.

The yarn also explores the philosophy and principles that guided Amway's growth and success. DeVos and Van Andel emphasize the importance of building strong relationships with customers, distributors, and employees. They discuss the significance of providing high-quality products, offering exceptional customer service, and fostering a culture of personal development and entrepreneurship within the company.

One of the highlights of "An Enterprising Life" is the authors' commitment to philanthropy and giving back to the community. DeVos and Van Andel share their experiences in using their business success to make a positive impact on Grand Rapids and the world. They discuss the creation of the Amway One by One Campaign for Children and other charitable initiatives aimed at improving the lives of children and families around the world.

In conclusion, "An Enterprising Life" is an inspiring memoir that offers valuable insights into the entrepreneurial journey of Rich DeVos and Jay Van Andel, the co-founders of Amway Corporation. Through their personal stories and experiences, the authors provide valuable lessons on perseverance, adaptability, and the importance of staying true to God in the pursuit of success. This book serves as a testament to the power of entrepreneurship and the potential for God's people to create meaningful and impactful businesses.

Sources:

1. DeVos, Rich, and Jay Van Andel. "An Enterprising Life: An Autobiography."

2. "An Enterprising Life by Rich DeVos and Jay Van Andel." Goodreads, www.goodreads.com/book/show/290678.An_Enterprising_Life.